How the U.S. Lost Out on iPhone Work
In 2007, a little over a month before the iPhone was scheduled to appear in stores,
Mr. Jobs beckoned a handful of lieutenants into an office. For weeks, he had been
carrying a prototype of the device in his pocket.
Mr. Jobs angrily held up his iPhone, angling it so everyone could see the dozens
of tiny scratches marring its plastic screen, according to someone who attended the meeting.
He then pulled his keys from his jeans.
People will carry this phone in their pocket, he said. People also carry their keys in their pocket.
“I won’t sell a product that gets scratched,” he said tensely. The only solution was using
unscratchable glass instead. “I want a glass screen, and I want it perfect in six weeks.”
After one executive left that meeting, he booked a flight to Shenzhen, China.
If Mr. Jobs wanted perfect, there was nowhere else to go.
2007年、初代iPhone発売1ヶ月前、故・ジョブズ氏は数人の幹部を自室に呼んだ。プロトタイプiPhoneを数週間ほどジーンズのポケットに入れて持ち歩き、その結果を見せるためだ。
スクリーンには多数の引っかき傷がついていた。怒りの表情のジョブズ氏は幹部たち皆にそれを見せ、そしてポケットから鍵を取り出した。
「普通、携帯はポケットに入れて持ち歩く。もちろん部屋や車の鍵も一緒に。引っかき傷の付く製品なんて売るわけにいかないぞ！」…唯一の解決法は傷のつかないガラスを使うことしかない。「スクリーンはガラスにしたい。しかも6週間以内にやってほしい。完璧に。」
かくしてある重役は即座に深セン（中国）へのフライトを予約した。ジョブズ氏が完ぺきを求める以上、他に方法はないのだ。
>>http://www.nytimes.com/2012/01/22/business/apple-america-and-a-squeezed-middle-class.html ［スポンサーリンク］
Mr. Jobs beckoned a handful of lieutenants into an office. For weeks, he had been
carrying a prototype of the device in his pocket.
Mr. Jobs angrily held up his iPhone, angling it so everyone could see the dozens
of tiny scratches marring its plastic screen, according to someone who attended the meeting.
He then pulled his keys from his jeans.
People will carry this phone in their pocket, he said. People also carry their keys in their pocket.
“I won’t sell a product that gets scratched,” he said tensely. The only solution was using
unscratchable glass instead. “I want a glass screen, and I want it perfect in six weeks.”
After one executive left that meeting, he booked a flight to Shenzhen, China.
If Mr. Jobs wanted perfect, there was nowhere else to go.
2007年、初代iPhone発売1ヶ月前、故・ジョブズ氏は数人の幹部を自室に呼んだ。プロトタイプiPhoneを数週間ほどジーンズのポケットに入れて持ち歩き、その結果を見せるためだ。
スクリーンには多数の引っかき傷がついていた。怒りの表情のジョブズ氏は幹部たち皆にそれを見せ、そしてポケットから鍵を取り出した。
「普通、携帯はポケットに入れて持ち歩く。もちろん部屋や車の鍵も一緒に。引っかき傷の付く製品なんて売るわけにいかないぞ！」…唯一の解決法は傷のつかないガラスを使うことしかない。「スクリーンはガラスにしたい。しかも6週間以内にやってほしい。完璧に。」
かくしてある重役は即座に深セン（中国）へのフライトを予約した。ジョブズ氏が完ぺきを求める以上、他に方法はないのだ。
>>http://www.nytimes.com/2012/01/22/business/apple-america-and-a-squeezed-middle-class.html ［スポンサーリンク］
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